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App Reviews

App evaluation: don’t run away from user feedback

August 21, 2020

The importance of app evaluation is understanding the points that need to improve in your app and why they exist. Divided into steps, this detailed look at an app talks about comparing an app with competitors, detailed feedback analysis, improving ratings, upgrading features and increasing downloads.

This app evaluation is critical to the performance of an app by listening to opinions of those who really have relevance: users. In this text, we will detail the characteristics of these points to be evaluated.

Ratings

Customers can give app evaluation with grades 1 through 5 in app stores. The overall score is shown from the average of these scores, represented by stars. The final note is of great importance, since 100% of consumers tend to download an app if it has five stars.

This number decreases to less than 25% if the app is rated with two stars, for example. But just like any mobile marketing strategy, this analysis should be constant.

If you want to have a knowledge focused only on people who have already used your app, some stores offer the option to select only reviews of users who have posted a review app, that is, those who have already downloaded the app.

Reviews

Another important factor for someone to download an app is the quality of reviews they have received in app stores. These comments are made by users who have already tested the app and have also given their stars – the ratings of 1 to 5.

This review data analysis can improve the comments your app receives in stores, and make it appear first when a user searches those stores. But how?

App stores work with an algorithm that takes into account the app rating. That is, that app that has only good reviews will always appear at the top of searches compared to others.

Of course, positioning in this app rank involves other factors, such as layout images and keyword optimization. The analysis of these factors is called App Store Optimization or ASO.

Sentiment analysis

Sentiment analysis is based on reviews and takes into account the type of user comment, along with your app evaluation. Reviews are classified as positive, negative, neutral or mixed.

Prioritizing these factors is critical because, like any consumer, an app user wants to know if it works well. And it’s by looking at the reviews and reviews that this is going to be completed.

What to do if an app doesn’t get many ratings and reviews

It’s no use being prone to analyzing the impact of your app on users’ lives if they don’t give feedback. In such situations, the app itself needs to ask for the customer’s opinion.

This should be done in a way that does not interrupt the process of using it. Ideally call it to action as soon as it opens the app or select the option to close it, as it will have finished use and will not risk having a pop-up disrupt.

The importance of interacting with your users

After evaluating and understanding your app’s user feedback, responding to these reviews is important to establish a healthy relationship with them. In this interaction, it is worth responding in a clear, true, positive and informative way.

For example, if a negative comment is talking about an error, honestly answer the deadline for correcting the failure. Edit the response to keep the user up to date, and always leave the responses public for everyone to view.

As good as it is an advertisement, no indication surpasses that which is done in the traditional way. That is, comments and notes from an app can be the final deciding factor for someone to become a user of your app.

How to make it easier to evaluate apps

Application evaluation can be uncomplicated with the use of its own tools for this. Count on the help of a subject matter expert to leverage your app.


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