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Use These Tips to Increase App Downloads

Published on February 4, 2020.

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Attracting new users is a challenge when there are countless apps competing for attention. But following the tips in this article will help your app stand out, which will ultimately increase app downloads.

Improve your app’s icon

A great icon will cause users to notice your mobile app as they are scrolling through the app store.

When designing your app’s icon, keep the following in mind:

  • Simple is better;
  • The icon needs to grab attention;
  • The icon is small, so make sure its details can be seen;
  • It’s best not to use text.

You can find some great icon ideas by looking at other apps. Don’t copy those icons. Instead, figure out a way to make yours better.

Establish a strong social media presence

Gaining followers on social media will broaden your reach, making more users aware of your app’s existence and their need for it.

And posting valuable content will increase your target market’s trust in your brand, making them more likely to download your mobile app.

Make sure your app runs perfectly

An app that doesn’t perform well will likely get negative reviews. This will lead to a decrease in app downloads when users read those reviews.

On the other hand, good reviews will lead to an increase in downloads. The only way to get good reviews is to make sure your app performs well.

This is why thorough testing before your app’s launch date is so important. You want to make sure it’s ready to succeed before offering it to the public.

Create screenshots that captivate

Creating app screenshots is a vital ASO strategy for two reasons:

  • Users will feel more comfortable downloading your app after seeing what it looks like;
  • Many users will pay more attention to your app’s screenshots than its written description.

The first two screenshots are the most important because you want to make a good first impression. Make sure your app’s best screenshots go in the first two slots.

Promote your app with an app preview video

Producing an app preview video is also a vital part of your user acquisition strategy. This video will allow users to see how your app works. If they like what they see, they won’t hesitate to download it.

Build a website

You can teach users about your app on your website. This will help them understand what makes your app so great. With this understanding, they will be eager to click the download button.

You can also use your website to publish blog posts that offer informative content that helps your audience solve their problems. You don’t have to make each post a sales pitch. Instead, offer value without asking for anything in return.

Sure, you can mention your app and suggest downloading it. But only do this when it makes sense.

For example, if you are writing a post about a specific problem that your app could help solve, include your app as one of the possible solutions to the problem.

Send emails to subscribers

You can also use your website to grow your email list. After your list has grown, send emails to your subscribers. This gives you the chance to stay in touch with them, which will keep your brand fresh in their minds.

You don’t need to send a bunch of promotional emails. Instead, focus on developing a relationship with subscribers. You can accomplish this by sending valuable content, which will ultimately cause subscribers to download your app.

Now that we’ve come to the end of this article, you have some new ideas for how to increase app downloads. So, don’t wait any longer. Go ahead and start using those ideas so that your app can acquire more users.

If you need help with increasing app downloads, contact a mobile specialist today!


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