Entries by Juliana Assunção


Predictive Apps are the New Relationship Between User and Smartphone

The development of technology in the mobile handset industry is increasingly innovative. Nowadays, the cell phone is no longer just a means of communication with voice or text messages. These functions remain, of course, but with the possibility of a mobile device providing so many other purposes, with computational capacity and sensors, obviously, that promise […]

What is App Store Optimization (ASO)?

So do you really know what App Store Optimization is? It’s the process of improving the app visibility  in app stores so that the app is more often found by users and the number of downloads increases. Even if you have a lot of money to invest in user acquisition, ASO is important because it […]

How Good Reputation impacts your app success

One of the most popular and effective types of publicity is the famous word of mouth, that is: someone who consumes a product or a service and tells other people. This form of evaluation directly impacts the future consumer, after all, there’s no one better than anyone you know to recommend you something to purchase. […]

How to access the younger audience through apps

Being used to navigate themselves on the internet from early age, youngsters are currently the major significant audience in the app market. Staying updated about whats happening with the young audience is fundamental in order for the business to reach their expected success and to do this there’s nothing better to do than develop an […]

What is Inbound Marketing

Inbound Marketing is the only tool for those who wish to ensure success of their app in the increasingly competitive market environment, furthermore, in this day and age, it takes more than creating a good app to be able to keep it at the top of the chart, isn’t that right? With Inbound Marketing you […]