Entries by Juliana Assunção

Do you know the different types of app reviews?

We are living in the golden age of UX and, because of that, app reviews have increased their influence on the strategies for the App Store Optimization (ASO). Brands are now introducing new ways of interaction, in a way never seen before. Expectations are high. In terms of mobile marketing, we are not only competing with the […]

How do the metrics work in ASO?

Peter Drucker has said something quite interesting about metrics: “What gets measured gets improved”. This quote fits the present day and it is real, not only in relation to App Store Optimization (ASO) but also in terms of data measurement in general. Drucker is not merely the father of the modern administration. For many entrepreneurs and marketing professionals, […]

Why do we love to analyze competitor apps?

The App Store Optimization (ASO) is the process of app optimization in order to improve your visibility in the search results of app stores. You probably already knew this. And you should also know that ASO is one of the smartest methods to acquire qualified traffic, improve your visibility and decrease the metrics associated with […]


ProXXIma 2017: Key highlights

Stop interrupting and start engaging. Entertainment will soon become the best way to increase visibility. People nowadays have a mental ad blocker. These were some of the defiant ideas at ProXXIma 2017, an event that has become, in the last 11 years, an important hallmark in Digital Marketing in Brazil. And, of course, we at […]


Predictive Apps are the New Relationship Between User and Smartphone

The development of technology in the mobile handset industry is increasingly innovative. Nowadays, the cell phone is no longer just a means of communication with voice or text messages. These functions remain, of course, but with the possibility of a mobile device providing so many other purposes, with computational capacity and sensors, obviously, that promise […]

What is App Store Optimization (ASO)?

So do you really know what App Store Optimization is? It’s the process of improving the app visibility  in app stores so that the app is more often found by users and the number of downloads increases. Even if you have a lot of money to invest in user acquisition, ASO is important because it […]