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Predictive Apps are the New Relationship Between User and Smartphone

computer-shopper-crystal-ballThe development of technology in the mobile handset industry is increasingly innovative. Nowadays, the cell phone is no longer just a means of communication with voice or text messages. These functions remain, of course, but with the possibility of a mobile device providing so many other purposes, with computational capacity and sensors, obviously, that promise was positive.

Mobile phones, or smartphones, are no longer accessories but extensions of us, as users. They are personal assistants who remember the appointments, wake us up in the morning, store our contacts, photos, and music. As if that were not important enough, some sensors coupled to phones make it possible to get the pulse, cholesterol level, temperature, heart rate, location. With a database full of information, it’s easy to find out what we want, where we’re going, and what we’ll do.
Within the infinite possibilities, a new concept of the app is making the users’ lives easier, the Predictive Apps. Unlike a computer, for example, which needs an active operator to command the functions and click on programs for them to run, the Predictive Apps are proactive and automatically anticipate the user’s need.

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AppStore Developers Can Finally Respond to Reviews

Following the recent public release of iOS 10.3 and macOS Sierra 10.12.4, app developers can finally get a closer touch with their app users. Now developers can directly respond to user reviews just like Android developers can do since 2013.

AppStore Progress

This is a huge progress for App Store and feedbacks analysis prior to app updates. Since many publishers do not include an email address or even a support contact information in their App Store description, users who experienced bugs or just want to get in contact with the publisher did not have any connection through AppStore.

In other others, complaints were forgotten or even worse: the bad feedbacks were sent via social media causing negative online reputation for the app’s page. We do not even have to say that it is all too bad for App Store Optimization, right? Bad reviews and angry users impact your rankings!

The lack of an appropriate response to your app reviews can result in lose your user empathy and waste good opportunities to guide your development team to fix the right bugs at the right times and/or get great insights ideas for new features always based in your users’ reviews.

 

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Replying to your user reviews is one of the best way to reach out the bugs or any problems reported by users who really concerned to send this information to you. And just like PlayStore Reply Reviews reponses, you can now follow up each one of the replies, asking to update their rating after your respond (if they were satisfied after that, of course).

For more information:

Official AppStore Overview

Monitoring Reviews Apple AppStore Guideline

Apple App Reviews Full Guideline (for app submission)

 

Review Analysis and Reviews Response are one of the best ASO services at RankMyApp – and now super available for iOS!

Want more information? Send us an email: contact@rankmyapp.com or reach us via Twitter, Facebook or Linkedin 🙂