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ProXXIma 2017: Key highlights

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Stop interrupting and start engaging.

Entertainment will soon become the best way to increase visibility.

People nowadays have a mental ad blocker.

These were some of the defiant ideas at ProXXIma 2017, an event that has become, in the last 11 years, an important hallmark in Digital Marketing in Brazil.

And, of course, we at RankMyApp, went there to check in person the trends that would end up being discussed in terms of technology, marketing and innovation.

In this year’s edition, the focus was put on how the digital realm impacts businesses. The invited speakers were entrepreneurs with leadership roles in their companies, being nonetheless directly accountable for the delivery of results.  

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