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What to do in order to have app succes?

Published on March 6, 2020.

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Developing and investing in an app isn’t enough. Creating an app is one thing, but making it exceptional is a whole different thing. Nobody wants to use a boring mobile application. Or one that’s complex to handle and with no interesting specs. One of the quickest ways a product sells is through referrals from other people. App success primarily depends on the app rating and user reviews.

A good app rating will motivate a new consumer to automatically download it. Apart from creating the app, it’s essential to put in a little more effort to optimize the reviews. The most successful apps have a five-star rating. So, how do you enhance the success of your app? Below are several things you should do in order to succeed.

Create a good reputation

A good reputation is essential not only for the success of any product but also, any business. It determines how well you relate with your customers. Preserving a quality relationship with customers requires only a few simple and smart steps. Providing a description box for your app offers insight on how to work through the app.

Also, attending to customers’ complaints regarding the app goes a long way in helping you attract new consumers, while at the same time retaining the old ones. Most successful apps are renowned for their personalized and dedicated customer service, especially through social networks.

Create exceptionality

One of the mobile app success factors is its visibility. How well known is your app? Also, what makes it particularly exceptional? You could create an app for just a single task, but incorporate spec that generally make it stand out. Marketing the app starts long before you bring it out to the market.

Consider the successful dating apps, Tinder for example. This app simply creates a platform for people to meet and hook up. But it has grown to be among the most successful apps. For your app to be tremendously productive, create a social presence in networks mostly used by your target market. These networks normally have a large following and they include Facebook, Twitter, YouTube, Instagram, among others.

You could start by creating a short video to advertise the app on these social sites. Ad posts will also go a long way toward marketing the app. Influencer marketing is another tool you could incorporate to ensure the app gets to its intended market.

Increase app traffic

Marketing tools of any product lie in the rating and user opinions. Creating a provision for the app users to give honest reviews not only enhances a good relationship but also optimizes its position in the search engines. One of the best ways to increase app traffic is by posting on social media. Including hashtags on your posts greatly helps to increase your following.

Define your landing page, that is, make a short and precise introductory statement for the app. An introductory demo video, normally about thirty seconds would also suffice for this purpose. Albeit costing you some money, make use of social media marketing as it will always guarantee you some new downloads.

Build customers’ trust

Trust is a major tool for attracting new customers. Most online shoppers research on their desired product even before the decision to buy. Similarly, app owners have to greatly focus on the app’s rating. Once new customers download the app, display profile pictures of their friends who use the app and create suggestions for them to follow your most active users.

In this era of digital crimes, it’s paramount to ensure your app is crash-free to prevent corrupting the devices of your customers. A share button for your app will also enhance its trustworthiness. Customers are more confident to purchase the app based on the number of positive user opinions and ratings.

Be present in the social media

Communication is one of the most significant app success factors. App promotion should happen through social sites frequently used by your intended market. Also, secure a remarkable presence in these social media sites. Smartapp banners are essential to show the existence of your app to visitors to your site.

Also, engaging influencers and bloggers, especially those whose niche relates to the app will greatly help in ensuring success. Invest largely in content and maximize whatever assets the Appstore allows you to include since it’s among the success factors for mobile apps.

Always seek out app contests that create a platform for users to vote for the app. Put into action, the above four steps will ensure a gradual but guaranteed upscale in the number of your app downloads. To know more about having a successful app, subscribe to our newsletter.


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