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Mobile App Metrics: how to measure them?

Published on February 20, 2020.

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After long deliberation, you’ve decided to put your brilliant mobile app idea into action. With lots of data to analyze, you need to know the essential mobile app metrics to measure. You’ve developed the app into perfection and even launched it on the App Store. Then what next?

Similar to a website, a mobile app is never complete. However, you need to understand all the aspects of your mobile app that needs work. This will help you ensure that your mobile app is successful. Here are some of the mobile app metrics you need to consider.

Event tracking and goal flow

Do many people use your mobile app? Are the users converting? If your answer is no, then something is wrong. The objective of most mobile apps is to generate income. Therefore, conversations are among the crucial app units you can track. If the app users aren’t taking any action or purchasing anything, it’s not working.

Utilize event tracking and goal flow report to find out how far through the procedure users get before buying. You’ll also know where and why they stopped. For instance, if you notice no user is clicking on the call-to-action, a visual fix or a prompt wording will help you boost the in-app conversions.

Acquisition channels

How are people finding your mobile app? If you’ve been using mobile PPC companies in a quest to have many downloads and users, then you need to pay attention to the success rate. You might have many people clicking on the ad, but if most of those people don’t convert with a download, then it means your marketing strategy or app needs some improvement.

Contrarily, users might be seeking your services in the app store. Then, this s a good sign that the referrals are working. Understanding these app metrics will offer you and your team the chance to maximize on marketing strengths while working on weaknesses.

Make Sure you Track Cash Reports

Operating cash reports are vital mobile metrics you need to track since it is related to user experience directly. Of the mobile app tends to crash often, you risk estranging your consumers. Even the resourceful and exciting mobile app can’t survive if its consumers are forced to deal with frequent crashes.

Review your app’s cash report to define how and when your users are suffering. This report won’t reveal many details on a regular basis. However, checking it more often helps you to deal with the functionality problems that threaten the success of your app.

Segmentation Tracking

Similar to marketing, you need to target and treat different audiences in a different way. Segmentation reporting offers you a chance to assemble current and potential consumers into various data groups. This way, it will be easy for you to evaluate their activities within the mobile app differently.

Understanding these app metrics is important to the success of your mobile app. This because they will help you optimize your mobile app for every audience and glean behavior habits of every user. You’ll increase the app’s opportunity for success.

Loyalty and visit loyalty

Your mobile app might have several downloads. Though, if it’s sitting in a consumer’s smartphone, it’s not helping your business in any way. That shows why loyalty and visit frequency are shrewd metrics mobile you must track frequently. Concentrate on assessing how often app users utilize the app to appraise loyalty.

Additionally, make sure you visit the frequency report to define a realistic objective, target to boost app engagement to attain that number. After that, you can assess your success with the inventiveness.

Once you get started with these five app metrics, you’ll be able to answer various vital questions connected to the success of your app. You can continue searching for other app metrics that you can track, but make sure they are relevant to your marketing strategies and brand. If you need more information, talk to a specialist.


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