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App Store Optimization using Paid Media

Published on March 19, 2020.

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The global market landscape is evolving at a tremendous rate. Business owners and entrepreneurs are capitalizing on modern technology, boosting sales and ramping up profit margin by using paid media. In this article, you will learn all about the stages and strategies for marketing your app.

Embracing Modern Business ideas and strategies

A simple and yet very effective marketing and publicity strategy that is often overlooked or neglected by businesses is App Store Optimization (ASO)! It increases your mobile app visibility in app stores, giving you access to a vast market of prospective app users.

The idea is to increase your app ranking in popular App Stores – Imagine how many opportunities will open to your brand if your app comes on top of app search results! ASO doesn’t just happen.

You need professionals to handle your App Store Optimization and put in every necessary element to make your mobile app a success. With countless apps competing for downloads in all app stores, you have to be creative and innovative to outsmart your competition.

Marketing your mobile app is one proven strategy beating your competition to the app market. It is a meticulous plan that involves identifying your target audience, reaching out to them, engaging them in healthy and profitable communication, and understanding their needs and in-app-behavior.

How to accomplish a successful Mobile App Marketing

To increase the chances of running a successful marketing campaign for your mobile app, you need to understand the stages of mobile app marketing strategy. They are named pre-launch, acquisition and retention stage.

The pre-launch stage

This is where you build your app awareness and visibility. Here, you are interested in understanding how the target audience, in this case, your mobile app users, will discover your app.

Factors to consider while planning your pre-launch

You need to have a suitable launch date that favors your app launch. You wouldn’t want your app launch to be overshadowed by big events in your app niche or industry. Undertake a comprehensive market survey and research to understand your target audience.

You will find useful information on websites, popular blogs, and forums that your target audience frequently visits. Creating user personas helps you understand the thoughts of your app users and what they value most.

It also helps to pinpoint what is lacking in other apps and how your app is going to address those challenges and deliver a stellar user journey and experience. Consider using paid media as a means of expanding your mobile app user-base.

Paid media can be in the form of social media promotions. It takes your mobile app and delivers it to your target user groups all over the world. Popular socials media outlets that have proven to be effective in marketing apps include Facebook, Instagram, Twitter, and a long list of platforms, including YouTube.

Acquisition stage: marketing your app

The success of this stage hinges on your ability to think of creative ways of refining your strategy. You should aim at getting as many users as possible to download your app, especially in the first week of your app launch.

The more downloads you get on your first week, the higher your app will rank in app store search results. Effective ways of acquiring more users include using paid media, where you target your audience with social media ads.

App Store Optimization (ASO), which puts your app among the top 65 percent of apps that are found through App Store searches every second. Reaching out to the App Store’s editorial team to get featured is also an excellent choice to consider as part of your mobile app marketing campaign.

Lastly, the retention stage

As the name suggests, while developing a user-friendly app that performs excellently, you must pay attention to keeping your mobile app users. Create an open and responsive communication channel that offers support and provide prompt responses to inquiries.

Pushes notifications have also be found to increases app user’s engagement (up to 88%) and conversions. Additionally, ask for user feedback and ratings, track essential metrics throughout the stages like your daily active users (DAUs), user journey, time in-app, session length, and lot more.

Know more about ASO with RankMyAPP!

To ensure that you get your App Store Optimization right and get the best value for your mobile app paid media marketing, talk to a specialist. If you are interested in the subject, check our blog for more information.


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