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What is deep learning and how does it work?

Published on June 1, 2020.

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Deep learning or deep neural networks is the next big thing in digital marketing. Thanks to advancements in technology, we now have less stressful and profitable ways of doing business. The digital marketing landscape is experiencing technological transformation.

What is deep learning?

Deep learning ai is simply an aspect of Artificial Intelligence (AI) that is designed to imitate human behavior, learn how our brain works and how we make decisions. Simply put, it is an application of technology that is intended to help computers run by themselves and even manage our business.

How does it work?

Machine learning and deep learning grow alongside the digital era as we know it. So, many data are being shared and collected over the internet every day. Every bit of information shared over the internet form a part of “the big data.”

The big data system can be seen at work in virtually every facet of human endeavor, including running an e-commerce website, Search engine, online health management, among others.

Is it an advanced marketing strategy?

The advent of digital marketing or online marketing has led to serious competition among business brands and businesses across all niches.

Thanks to App Store Optimization companies, smart business owners are now looking beyond conventional marketing strategies to a more advanced marketing strategy that involves the highest level of technology applications. One such application is the use of deep learning systems in retargeting.

Retargeting has taken app store optimization to another level. Businesses who have adopted retargeting systems enjoy massive conversions compared to others who haven’t.

What’s the difference between machine learning and deep learning?

It’s important to understand that both are a subset of Artificial Intelligence (AI). Having taken that out of the way, we can proceed to differentiate between these two strategies.

Machine learning is a computer algorithm that allows computers to process “big data” and execute operations without human intervention. On the other hand, deep learning utilizes neural networks to execute machine learning. From basic science, you would recall that neural is often used to denote our brain.

Using this basic knowledge, we can define neural networks as computer algorithms designed to function like the human brain. They enable computer systems to analyze data and make decisions like a human would, hence allowing you out your hands in auto-mode without fear of losing your customers or incurring a loss.

How does it work in business?

App Store optimization and search engine optimization companies utilize deep learning algorithms to create robust and self-sufficient marketing strategies. Take, for instance, content management.

Deep neural network and deep learning algorithms are used for timing ads delivery on web pages and social media platforms, as applied in Facebook retargeting. With these tools at your disposal, you can access data that is available online and use them to your advantage.

The benefits in digital marketing

  • It’s algorithms help you:
  • Understand what your customers want;
  • Predict customer behavior;
  • Find current trends and other useful information that will help you improve your services, and
  • Increase customer satisfaction.

Deep learning also increases conversion rates, enhance competitor analysis, and boost visibility through search and App Store Optimization. It offers innovative application of artificial intelligence (AI) in digital marketing and it utilizes machine learning algorithms to detect and solve complex problems.

This strategy offers more value in content management systems, creating profitable ad networks, and customizing user experience. If it is properly implemented, you are sure to get overwhelming results that will increase your profit margin.

Improve your customer experience with RankMyAPP

Since this practice involves computers working like the human brain, we can expect impressive results in Search Engine Optimization (SEO) and App store Optimization (ASO). If you are looking to get on board this latest trend to propel your business brand, check RankMyAPP articles for more information.


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