App Store Optimization

ASO (App Store Optimization) is a method to improve mobile visibility by optimizing the keywords inserted in the app’s name and description. It is similar to SEO (Search Engines Optimization) but ASO is focused on Mobile Apps.

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“We can trust RankMyApp’s technology to advance our app growth through assertive mobile ad campaigns, push notifications and ASO.  The team of experts is fully capable to meet our goals within the best client relationship and support. We are clients since 2017 and RankMyApp still delivers our best ROI and qualified users.”

Winne Rodrigues

Mobile Marketing at Polishop

“I was surprised to see the quick results RankMyApp helped us obtain with keyword changes we’d overlooked as we started ramping up on our ASO efforts.”

Gina Gotthilf

Duolingo marketing VP

“The best part about RankMyApp is their dedication to your app. They bought in and treated our app as theirs, making great suggestions, focusing on results and really going beyond the expected. Their customer facing teams like the account managers and support teams are super knowledgable and will do their best to continuously find ways to improve and tailor themselves to your expectations.”

Saulo Marti

VP of Growth at Otto Radio
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We study the best assets and execute often optimizations to improve app’s visibility within Google PlayStore and Apple AppStore

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Inside ASO

We help you to stay updated about ASO

App stores have a vast number of categories, and inside them, it’s possible to find a million apps that can help a user with anything that he needs to make his life easier. You probably are asking yourself, with so many options, how to rank your app? ASO will be the answer to your questions.

Even if you have a lot of money to attract new acquisitions for your app with paid media, it is not enough to catch up to the ranking, because organic downloads have more value and guarantees users of good quality. It’s impossible to conquer this without ASO, but, what do these initials mean?

ASO, as know as App Store Optimization, is a process that allows your app to have better visibility inside app stores. This tool is necessary to help people find your app. For example, if your app is a photo editor, you know that there is a lot of competition, with some very popular names in the niche.

So, how do you achieve good positions and became a popular app? The first step is to optimize your app to get better results.

The name ASO is related to SEO (Search Engine Optimization), in other words, the system is very similar. The process of App Store Optimization consists of choosing the right keywords that enable your app to appears first in searches in app stores.

It seems easy to select some keywords that are related to your app and try to optimize all by yourself. But, the work of ASO is more complicated that choose a random combination of words. It is much more than simple keywords. We’re going to explain!

ASO is an ongoing process, and it means that if you optimize your app once, it is necessary to update and consistently analyze the results. Before talking about how App Store Optimization works, we need to understand the goals for an app.

First of all, the primary activity is to precisely choose the keywords that the app needs. With this, the next step is put selected keywords in descriptions, to get more downloads and potentialize the visibility of your app.

ASO can optimize many elements. You have to give some attention to keywords in the title of your app. It is recommended to include the keyword in the title because it is the first element that users see when a search is done.

So, a good and clear title is an essential obligation. Another essential element is the logo of your app. Create an image that shows the essence of your business is a way to attract and retain a user. It is good to invest in a good design and to define a color palette -to use the same one in all of your app design.

Besides using ASO keywords in the title, it is possible to add those in the description too. The size of the text can change depending on the platform, Apple Store or Google Play. But, regardless of the store, the version has to be natural, without forcing a lot of keywords to complete a space.

It’s no use to have a good app and not explain to people what it is for. You have to be clear in stating its purpose. The description of your app has to answer all the questions of the user. If he overthinks how your app works, probably he will give up and choose another alternative.

You can count on ASO to choose the best category for your app. The work of picking up the best keywords depends on a study to understand where your app is localized and the concurrence too.

Part of the process in ASO is investing in videos and screenshots to attract users. These elements are much more interactive and easier to understand. These days, people prefer watching a video or seeing a photo than reading.

And the result to work with all these essential factors is user feedback . It is the responsibility of App Store Optimization analyzing the ratings and reviews of your app.

And it's happening because the team behind the app has to give attention to the user, even if the comment is negative. Answers and proposed solutions show to the public the dynamism of your app and helps retain users.

With all these activities made by ASO, we need to see results. Thus, analyzing all of the results and going along with the numbers is part of optimization. There’s a lot of information and steps so the study is an on-going process.

You can count on ASO to choose the best category for your app. The work of picking up the best keywords depends on a study to understand where your app is localized and the concurrence too.

Part of the process in ASO is investing in videos and screenshots to attract users. These elements are much more interactive and easier to understand. These days, people prefer watching a video or seeing a photo than reading.

And the result to work with all these essential factors is user feedback . It is the responsibility of App Store Optimization analyzing the ratings and reviews of your app.

And it's happening because the team behind the app has to give attention to the user, even if the comment is negative. Answers and proposed solutions show to the public the dynamism of your app and helps retain users.

With all these activities made by ASO, we need to see results. Thus, analyzing all of the results and going along with the numbers is part of optimization. There’s a lot of information and steps so the study is an on-going process.

After reading what it can do with your app, maybe you still need an incentive to adopt ASO tools. But, we have to think how the number of smartphone adopters have mushroomed in the last few years. We have more cellphones than people in the world.

This surprising data just emphasize how much you lose if don’t optimize your app. People engage more with smartphones, and it means that it will be easier to turn off users in customers.

Most users find their installed apps in app stores. Do you know what it means? That people search for apps, explore the categories and try to find what app is best at that moment. But, how could someone find your app if it is not in app ranking?

People look average 5 to 10 apps when they search some keyword. It means that if your app isn’t at least in the middle of these numbers, probably this user will not download it. And your service that could supply the necessity of the customer will be ignored.

A lot of apps are looking for visibility in app stores; it is a fact. But, isn’t hard to find developers that don’t invest in ASO. It shows that App Store Optimization is the best weapon that you have.

Some questions go through the head reading more about App Store Optimization. Some keywords in title, description; choose some screenshots and videos and… magic! My optimization is done.

But it doesn’t work like that. Constructing a plan to optimize an app is a work for a specialist in the subject. That’s why services by RankMyApp are genuinely recommended. This company is a reference in the market when we talk about SEO for apps.

The primary objective of RankMyApp is optimizing an app bringing growth and add more users. The downloads acquired are entirely organic, without paid media.

With an organized strategy created according to the necessity of the business, the enterprise acts in all related areas to ranking the app. Study competitors to understand and analyze the market and how your app is positioned on them.

The leader in App Store Optimization in Brazil. RankMyApp also have clients spread around the world, precisely in 12 countries. If you’re interested in the services of RankMyApp, don’t hesitate to contact us and talk with one of our specialists!