Important questions to make about app user acquisition

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5{icon} {views}When the subject is app user acquisition, there are some questions you may ask yourself about your app in order to obtain a greater performance in app stores and, consequently, get more conversions. The mobile app market is no longer dominated only by entertainment apps and software but has become a reality also for banks, ...

Reach vs impressions: measuring different metrics

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121{icon} {views}If you are interested in having a loyal audience to your app, it’s essential to understand the concept — and the difference between — reach vs impressions. Many marketing professionals are familiar with those terms, but don’t know exactly why they are relevant in a mobile strategy. In order to have a close relationship with ...

Why calculate the market share for your mobile strategy?

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241{icon} {views}Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of ...

iOS 14 is here: how it affects your app’s strategies

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352{icon} {views}WWDC 2020 took place — remotely — in June, announcing the arrival of iOS 14. Even though it is expected to be officially released in September, the update is already yielding feedback and new creations of marketing strategies among mobile experts. This is because the changes will especially affect the mobile app search system ...

You Should Follow These Mobile App Icon Tips

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870{icon} {views}Creating a mobile app icon is a very important part of ASO that can’t be overlooked, so make sure to choose the best app icon possible. You should not only make a symbol attractive but something meaningful. But, why do you need to pay attention to that? When browsing the app store, users see many different app icons competing ...

What is retargeting and how does it work?

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143{icon} {views}Retargeting is one of the branches of online or digital marketing. It is fast gaining popularity as a marketing strategy because more and more online business owners are beginning to see how beneficial it is to their brands. What is retargeting? Search retargeting is a marketing strategy that helps you keep track of your ...

How machine learning can help your business

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139{icon} {views}As businesses launch their brands online to catch up with the latest trends, machine learning is fast becoming a center of attraction for business owners. Machine learning offers countless benefits to businesses and plays a significant role in making your digital marketing campaign a success. What is Machine Learning? Machine ...

How to Build A Marketing Business Plan for Your Mobile App

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161{icon} {views}Having a marketing business plan for your mobile app is essential for the success of your business. It helps to increase the accessibility of your customers to your products and services. What Is A Mobile App? If you are wondering what a mobile app is, here is a simple definition. A mobile application, also known as a mobile ...

Discover how to create an effective mobile campaign

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84{icon} {views}Mobile campaign always features in every business plan to expand and create more awareness. As much as mobile campaigns are effective marketing tools for creating awareness and attracting organic leads to your app, if they are not properly planned, the results can be disheartening, considering the amount of resources you must ...

Learn about mobile app metrics and how to evaluate them

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86{icon} {views}Not every business owners and managers are familiar with mobile marketing metrics. They often get confused and lost in the terminologies and technicalities. We will attempt to give straightforward explanations and offer insights on the roles and importance of mobile marketing metrics. Mobile marketing goes beyond just listing ...