I have a question for you: what is your app marketing strategy? When you develop an app and it is available in app stores, the main goal is to have downloads, visibility, well… success! But, imagine how many apps are there trying to the same thing as you.
The bigger challenge for apps is beat the competition and be in the top of the app ranking. It’s not a secret and not the only way to get that — besides having a good app — is to invest in App Store Optimization.
ASO is an ongoing process that optimizes the elements of your app by means of selecting the right keywords. ASO involves optimizing your icon, title, description, screenshots, videos, ratings and reviews.
Thinking about you and your app, RankMyApp decided to make an e-book which is the ultimate guide that explains everything about ASO. Check it out and if you have any doubts, don’t hesitate to talk to us!