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Learn what you need to know about App Store keyword ranking

Published on December 3, 2019.

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App store keyword ranking is a vital part of ASO that you should know about. Learn more about why app store keyword optimization is so important, and how you can get started implementing the right tactics that will help users find your app.

How app store keyword ranking increases visibility

If you are familiar with SEO you already have a basic understanding of ASO. SEO requires targeting keywords and optimizing your content so that your site ranks towards the top of the search engine results.

With ASO, it’s the same story. You choose which app store keywords to target, then you optimize your app’s page so that it ranks in the app store for those keywords.

This will help users find your app because many users search keywords in the app store to find exactly what they want. If the keywords they search are related to your app and your app ranks for those keywords, there is a much better chance of users noticing your app and downloading it.

That’s why you must be careful when choosing keywords for app store ranking. Targeting the wrong keywords puts your app in danger of going unnoticed.

Other ASO keyword ranking considerations

Listed below are a few more considerations to keep in mind.

Separate app store keyword ranking for each country

There are different app stores for different countries, meaning your app might rank well for a particular keyword in one country, but then fail to show up in the search results for another country.

Different ASO keyword rankings based on the store

The Google Play Store and Apple App Store have their own, unique algorithms. You should learn more about each one so that you can optimize your page for each store.

App keyword ranking isn’t static

Whether your app is ranking well or isn’t anywhere near the top, that can all change very quickly. For this reason, you should keep a constant eye on your app store keyword ranking.

Choosing keywords for app store ranking

Before you can get your app to rank, you have to choose the best keywords. The steps provided below should get you started in the right direction.

Choose relevant keywords

Never attempt to target keywords that aren’t relevant to your app. Targeting irrelevant keywords could cause users who don’t really need your app to download it. After those users realize that your app isn’t what they thought it would be they will quickly uninstall it.

Pick popular keywords

Once you’ve got some keyword ideas that are relevant to your app, you have to check out how popular they are with your target market. Keywords that never get searched by the users you are targeting won’t help your app.

Keep in mind that the top app store keywords that get a large number of searches might be too competitive for your app, especially if you are just starting out. We are going to discuss this further in the next section.

Go for less competitive keywords

Competitive keywords are difficult to rank for, particularly when you are just starting out. That’s why it’s best to choose long-tail keywords that are less competitive but still bring decent traffic.

But you don’t have to stick with those same keywords for the remainder of your app’s life. As your app grows, you can start targeting keywords that are more popular.

App store keyword ranking is one of the most important elements of ASO, so be sure to do what’s necessary to find and target the right app store keywords. When you do, more users will find and download your app.

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