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Top ASO techniques that produce success

January 31, 2020

Using the right ASO techniques can help make your app a success. If you want to learn what those techniques are, keep reading this article.

Get to know your target market

It’s always a good idea to research your target market. When you learn more about the users you are targeting, you will know how they search for new apps.

This knowledge will help you determine the best app store keywords to use, which brings us to our next tip.

Find and use keywords

If you want to improve app store ranking, you have to target the right keywords. When deciding which app store keywords to choose, ask yourself:

  • Is my target market likely to search these keywords?
  • Are these keywords relevant to my app?
  • Are these keywords too competitive for my app?

Once you’ve chosen the best keywords place them in your app’s title and description.

Pick the correct category

Placing your app in the correct category will help your target market find it. Some apps could belong in more than one category.

Just pick the one that most closely describes your app. If you aren’t sure which category that would be, place your app in the category that has the least competition.

Make screenshots and videos

An icon, screenshots, and app video help to improve app store ranking, which is why you need to create all three.

A good icon is simple, but still manages to grab attention. Icons are small, so make sure yours is easy to see.

When making your screenshots, you will have to decide between creating vertical and horizontal images. Find out which orientation produces the best results by testing both of them.

App videos need to be kept short because users don’t have lots of patience. Adding text overlays is also a good idea, just in case users have the video on mute.

Do your best to get positive reviews

Positive reviews will boost your app’s reputation, which is highly effective for improving its app store rank. Plus, users who find your app will be more likely to download it after reading its great reviews. This will lead to an increase in user acquisition.

The best way to get positive reviews is to make sure your app provides a great user experience. You can also send push notifications, asking users to write reviews. Just don’t send too many messages.

Customize your app’s listing for each location

Using localization ASO strategies is a must if your app is offered in more than one location. You will need to customize your app’s keywords, screenshots, and descriptions for each area where your app is offered.

Keep your app performing well

A well-performing app is going to have a much better chance of being a high-ranking app.

Here is what you need to do:

  • Quickly resolve bugs and other issues;
  • Keep crashes to a minimum;
  • Update your app on a consistent basis,
  • Make your app easy to navigate.

Analyze analytics

After you’ve implemented your ASO strategies you need to keep an eye on how they are working. Your app’s conversion rate will give you a clue. The higher your app ranks, the more conversions it will have.

The app stores have tools that can be used to analyze how well an app is doing. This will show you which of your ASO tactics could be improved.

Implementing effective ASO techniques can propel your app to the top of the app store search results. Once your app has attained this coveted position, more users will find it.

But you don’t have to do it alone. You can get help from app store optimization services.

If you need help with ASO, contact a mobile specialist today!


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