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Short tail: what is it and what are its impacts in app optimization

Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying …

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Understand what is keyword stuffing and how to avoid it

Have you ever heard of keyword stuffing or Black Hat? These two terms are directly related and, if you work with digital marketing, you should pay attention to them, so you do not end up harming your application’s marketing strategies. Keyword stuffing is a practice in which a keyword is repeated many times in a …

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What do the apps for visually impaired need to have?

The apps are responsible for facilitating some day-to-day tasks, such as ordering lunch or checking the breaking news, wherever you are. They also contribute to the autonomy and independence of people with disabilities. One example is the apps for visually impaired. The apps suitable for those with some type of disability are not only gaining …

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Wearable: understand what this trend is and how it works

It is a fact that applications facilitate our daily lives, but imagine if it could be used in watches or other accessories, eliminating the use of smartphones? Well, this is already a reality thanks to wearable. From the adjective “wearable”, it is digital accessories in which you can access the application features that, until then, …

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The coronavirus impact on market performance

The coronavirus pandemic has caused the mobile market to suffer its fastest decline ever. Apps are scrambling to understand what they are going through, and what actions they must take to keep going. Clearly, we face challenging and uncertain times that are affecting market performance. While the COVID-19 situation in countries such as Brazil, Mexico …

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Learn about keyword analysis in digital marketing

Once upon a time, keyword analysis was alien to business managers. Today, it is a phenomenon that has changed how businesses interact with their environment and customers. To compete favorably in today’s global market, you must smart to identify business strategies and trends that fit your business plan. What Is Keyword Analysis? Keyword analysis is …

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