News and trends about Mobile Marketing

Stay on top of the main contents of App Growth and Mobile Intelligence.

Learn about mobile app metrics and how to evaluate them

Not every business owners and managers are familiar with mobile marketing metrics. They often get confused and lost in the terminologies and technicalities. We

Smart Speakers: what to consider when acquiring them

With the rampant innovations in technology, people are confused about the smart speaker devices they should use. Some of the speakers in the market

Should you use cost per install campaigns

Cost per install campaigns can help your app acquire more users. If you are interested in trying this effective strategy, keep reading to learn

Social Ads Stats You Need to Know About

Using social ads to promote your app has proven to be an effective online advertising strategy, but will this trend continue? Read this article

Are You Tracking Marketing ROI?

After building and launching your app, you need to promote it. Calculating and tracking marketing ROI reveals if your marketing investments are generating a

You Need to Track ARPDAU

With so many different metrics, choosing what to track can get overwhelming. Although it’s probably not realistic or necessary for you to monitor each

How To Improve App Rating

It’s essential to attain the best app rating possible but how? This article will answer that important question. Why are app ratings important? After

App Optimization Techniques That Will Increase User Acquisition

App optimization is too important to gloss over. Don’t neglect this essential app marketing technique any longer. The importance of app store optimization (ASO)

What is design thinking and why you need to use it

Have you been asking: What is design thinking? This article will answer that question and explain how it could benefit your app. What is

Using the smart app banner to increase user acquisition

Your website should have a Smart App Banner that takes site visitors to your app’s product page in the App Store. This tool is

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