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Branding app and ASO: how can they work together?

Published on 6 de March de 2018.

Quite often a brand does not depend only on a good product to fortify its name inside the market. When you bet on a business application, it is fundamental to count on a branding app.

Achieving success within Google Play Store and Apple Store depends on a good brand management by strengthening its name recognition and user interest. Read below to better understand how this marketing for applications works.

After all, what is branding?

Branding is a brand management task that creates strategies and actions to enhance brand awareness. It means that every time users think of a product, the name of your business comes into play.

It is very important to invest in a set of marketing strategies to create an identity and develop a positive perception of your venture. Positioning your brand within the market and understanding its value is part of a good branding tactic.

These actions can be implemented daily, starting with market alignment, standing out from competitors, and claiming presence and utility in people’s lives.

Branding x brand

Concepts of brand and branding are sometimes intertwined. Brand not only represents the name of the business but also corresponds to the consumer experience of enjoying its products and services.

What is provided to the customer and defines your product as “unique” is due to the brand name whereas what builds its reputation regards branding. Therefore, combining brand and branding enhance the success of the business.

Branding for applications: what does it change?

Branding for mobile applications is essential primarily because mobile devices are more visual. For example, the application icon draws much more attention from the touch, making it more likely to be accessed, in addition to mobility, ease of use and interaction.

Organizing a strategy for interacting with the audience through the application, shows that the brand is functional and present. Thus, the value of the business name increases and binds a relationship with your consumer.

The big challenge is how to build an app that has visibility and still matches with branding strategies for a mobile app.

How to link branding and ASO?

In an extremely popular market, the app that brings unique functionalities and delivers differentiated and high quality products stands out from the crowd.

Nevertheless, it is indispensable to optimize the app in order to highlight it from competitors

through intelligent strategies and stimulating actions to your public, along with an optimization through organic yield and more visibility. Thereby, combining App Store Optimization with a well-planned branding can boost the app success.

All due consideration, a good brand management and knowledge of functional strategies will motivate your consumer to engage. Adding ASO techniques will help building your brand identity, evidencing the service provided.

Do you want to understand how App Store Optimization can add to your app and bring in a greater stream of users? Be sure to connect with RankMyApp, a SEO expert for applications that provides a customized study for your app and comprehend your needs as an investor!