The e-commerce is a consolidated success on internet, and a significant part of people prefer to buy online because of the facilities. With this wave, we have a market of apps that are on the rise. Do you know the implications? That e-commerce is betting in m-commerce too.
So, to not stay behind the sharks that are available in the app stores too, we cover 5 mobile marketing strategies to put your app commerce at the top of the ranking and increases your download numbers. Check it out!
Maybe you’re reading this post and don’t have an app yet, or your app is just a mobile friendly version of your site. Well, when we talk about sales, it’s truly important be mobile-friendly. It will separate you from the competition.
We say that because, first of all, Google observes that carefully. When a user searches for something on Google using their phones, naturally Google will analyse what sites to be invested in for user experience.
It’s much better when you navigate in a site that fits with your phone. It’s comfortable to find things and read the content. The number of conversions in this case is higher if we compare with sites that are not mobile-friendly.
2. App Store Optimization
And one more time the ASO is a crucial tool to keep your app into one of the most used ones in the app stores. An optimized app is the secret to be in the ranking, by means of keywords. And when we talk about m-commerce strategies, optimization makes the difference.
It will be easier for the users find your app and, if your business sells something more specific, the chances of it be the first one when somebody searches for it is higher. And inside ASO, we have a lot of strategies to complement your success.
For example, m-commerce elevates the numbers of downloads during sales season, that includes Black Friday, Cyber Monday, Halloween and Christmas. The only way that users will find apps that are inside this campaign is by optimizing the app for these events.
When we talk about m-commerce strategies, we have to think about how the app needs to be proactive. Show that you are there by sending push notifications to users (at the right moment) and invite them to access your app.
People use apps to shop when they receive push notification. It can be personalized. For example, the user used to buy make up items in the app. Any new items that you have in this category, has to be notified to the user.
More than that, you can use the push notifications to give gifts and discounts to the user. It’s a way to incentivize them to buy inside the app.
4- Keep in touch with the user
One of the reasons that people still hesitate to buy online is that they trust physical stores more. But your app can change this idea using a direct channel with the user inside the app. But how can it work?
You can provide a direct chat with the user. When you sell clothes, for example, this chat can be used to clarify doubts about the size, colors and changes. Even that you don’t have somebody 24/7 to be there, you can use robots to answer simple questions and facilitate connection between app and user.
5- Update the app
The fact that the app facilitates mobile commerce, we imagine that people access it all the time. Not necessarily to buy things alone but also to see the products and the prices. So, imagine that you are trying to use an app and it is closing all the time or overloaded.
This is not a good user experience. That’s why it is extremely important keep the app always updated and be attentive to any complaint from the users about something that is not going well in the app.
We bet that with these tips, it will be easier to get in the mobile commerce world and still have success in the app stores.
From the list, optimization is the most relevant item, because it triggers many factors. Apart from that, we have a complete e-book about ASO to help your app with this process!