With so many businesses and brands spring up from all corners of the world, there is high competition to gain a fair share of the market. And one appealing feature on app store connect is the app store review.
Both user reviews and user ratings serve as a pointer on how to improve your app features and make them user-friendly.
App Store connect serves as a channel to reach millions of potential users across the globe. It helps you monitor your app performance — keeping tabs on how users are interacting with your app at all times.
Importance of User Feedback for Your Mobile App
Thanks to advancements in modern technology and app development made easy, a lot of improvements have been made in the area of monitoring the progress of your mobile apps (whether for business or cooperate applications).
If you understand marketing, you would understand how a customer or user feedbacks can influence your brands’ growth and expansion.
You need specialist app developers to help you integrate a responsive communication channel into your app.
This helps to maintain close contacts with your clients.
Getting people to use your app and patronize you is quite a lot of work, but keeping them is another ball game entirely.
You need to engage your audience and provide support wherever they need help with executing tasks on your mobile app.
Providing prompt responses and solutions to your mobile app users is an excellent way of maintaining healthy communication and a profitable relationship with your clients.
It helps build confidence in our brand and gives you an edge over countless apps that rely 100% on automated responses.
What Are the Benefits of Mobile App User Reviews?
Going by survey reports by online marketing agencies, at least 95% of app users read other users’ comments before purchasing or downloading any app.
Apps with comments or reviews are more likely to get downloaded compared to those with none.
So, you see why you should take user reviews and feedback seriously. Now that you’ve seen how to increase your app engagement let’s discuss how user ratings work.
User rating help to stimulate and engage others to explore your app and make purchases or other desired action.
It strengthens your new users’ loyalty. How? When people download your app for the first time, they need to be convinced that they’ve taken the right decision.
Seeing frequent positive app store review about your app builds their confidence and trust in your brand. This way, the chances of having an abandoned cart and incomplete order are significantly reduced.
Good app store reviews and ratings help with app optimization. App reviews helps to improve your app visibility in app stores and on search engines as well.
App Optimization and User Reviews
Having more user reviews and ratings on your app leads to the accumulation of keywords on your app.
When you have keywords distributed all over your app, you are most likely going to experience more traffic headed your way a – and more traffic means more clicks.
Besides boosting your chances of making sales, having ample app store review builds the image and reputation of your brand.
If a new or prospective client visits the app store and searches for an app, he or she is most likely going to base the final decision on the credibility of your app – your ability to deliver on your promises.
With good user review(s) describing how reliable and effective your app is, the app user’s fear is dowsed, and nothing will hinder them from opting for your app.
Building an excellent online rating and review for your app could be just what you need to give your business or brand wings and an edge over your competition.
Get in touch with professional app optimization specialists to discuss how you can attract good app ratings and reviews — and also use them as tools to build a remarkable brand image!