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Create an effective customer acquisition strategy

Published on August 7, 2019.

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Every digital marketer needs a good customer acquisition strategy if it wants good answers from your users. The search for new customers is always important to the company’s expansion and development.

Persuading customers to purchase a business service and products is not easy. It demands organization and caution to attract them effectively. Read this article to learn more about how to apply the user acquisition strategy.

What is customer acquisition?

Customer acquisition refers to gaining new customers and app users, using tactics to persuade them to purchase. The difference between an effective strategy and failure is the evaluation of the customers.

That means that at the moment that the companies and organizations plan the customer acquisition strategy, they must consider the cost of acquisition as an important measure to evaluate the business.

In you want to improve your customer acquisition plan, you should aim to keep your customer acquisition costs low with strong’s strategies in order to keep your ROI (Return on Investment) high.

Lead acquisition vs customer acquisition

Lead acquisition and customer acquisition are two important terms in a customer acquisition strategy. Do you know the difference between lead acquisition and customer acquisition?

  • Lead Acquisition: this occurs during a certain phase of the marketing funnel, when you have successfully made consumers consider buying your product or downloading your app,
  • Customer Acquisition: this isn’t limited to one phase of the marketing funnel, but refers to the entire process of gaining new customers or users.

Customer Acquisition Cost (CAC)

Acquiring new customers or app users costs money, which is known as CAC (Customer Acquisition Cost). Calculating CAC enables you to keep track of your marketing expenses and make sure the costs don’t get too high. Here is the CAC formula:

  • Marketing Costs/Customers Acquired = CAC.

Best customer acquisition strategy ideas

Do you know what is the better idea to planner the customer acquisition strategy? Here are some user acquisition strategy examples that can be included in your digital marketing plan.

Content marketing

Content marketing has many benefits, including creating exciting and helpful content that captures your target’s attention. In addition, it produces content that builds consumer trust in your brand and raises awareness on your app. Check some content marketing ideas:

  • Blogging;
  • eBooks;
  • Newsletters;
  • Guides;
  • Templates;
  • Whitepapers,
  • Videos.

No matter which content marketing strategy you choose, the goal is to connect with your audience, develop a relationship with it, and eventually convince it to download your app.

Social media

There are two different methods for using social media: organic and paid. The first increases brand awareness, reveals company character and shares useful content, while the second one is used to reach your target with advertisement.

Search marketing

Just like in the social media, in the search marketing there are also two different types of search marketing:

  • Organic – App Store Optimization (ASO) is the process of optimizing your platform so that it appears on the top of the search results and it helps to optimize your application’s search,
  • Paid – Pay-per-click (PPC) advertising puts your ad on the top search results as long as you are willing and able to pay the price.

Email marketing

As you can see, there are many different user acquisition strategies, including email marketing. You really shouldn’t pick only one. A truly effective acquisition marketing plan usually includes a combination of the tactics described above.

Stay informed with RankMyAPP

Get started on your customer acquisition strategy so that you can acquire more app users and grow your business. And while that, you probably want to come up with a customer retention strategy as well.

Make your app successful in the market by signing up for RankMyAPP’s newsletter. By doing that you can keep learning more ways to make your app popular among the users.


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