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Practical guide to an app launch

Published on 17 de April de 2018.

We all know how difficult it is to launch an application and we all know that when the first version is ready, the work has just begun. It could be more straightforward: you release it on app stores, start to reap the outcomes and, in a short time, achieve your goals. But, unfortunately, the sky is not that close.

Standing out from competitors becomes crucial since more than 3 million apps are available for download. There is even something similar to the theory of revolution: do it differently, or else you will not have the slightest chance.

Thinking outside the box aims to reflect on how one can reach the highest number of downloads, attract quality organic traffic and increase conversions. We have already posted a variety of content on launching strategies, and we even shed light on the fact that some of them are not so as expensive as thought.

We’ve already covered what one should do or shouldn’t do and, nonetheless, we always need to reinforce that it is a bad idea to launch an app without thinking about mobile marketing or even believe that this can be done at a later stage, soon.

App Launching strategies and mobile marketing are as crucial to the product as each of its features. Check it out:

The practical guide on how to launch your app

We have decided, once more, to create a post only to guide you through the first steps of a mobile marketing strategy. It is a way of encouraging  you to focus on it and avoid postponing it.

Establish the goals in progress

What is it that your app aims? It is crucial to define its strategic goals so that you can later think of ways to continuously reach your target audience. This is the first step.

Make sure to outline realistic, measurable and relevant goals, which should relate directly to the business’s mission. The company should take a step towards its vision by each action.

Set the action plan

So far things were simpler. Now it’s time for the complexity and beauty of mobile marketing. With your goals and objectives at hand, it is the time to do what is necessary to reach them.

It would be interesting to offer precisely the best strategies to ensure that your app is a smash right after its launch. However, there is not a premade cake recipe or a generic strategy for app marketing. Each case is different from another.

There are many variables involved, such as budget, goals and app situation. The best option is to assess the best routes for your app thoroughly. We can help you achieve your goals by offering a free customized assessment and guiding you on existing app marketing strategies.

How to increase the number of downloads right from the app launch?

We can also show you the best possible paths in mobile marketing to increase the number of downloads, which is one of the most common goals during an app mobile launch. However, as covered previously, nothing is absolute and it remains necessary to analyze each case individually.

#1. Reflect on the discovery

How would users find your app? And why they would continue to use it? People spend on average 30 hours per month using apps. Along with websites and social networks, apps have a vital position in their lives.

Every day marketing professionals realize that a good share of people access the stores with the clear objective of getting apps that are relevant to their lives. And the majority of them use an organic search on app stores, according to a research of Tech Crunch:

–       53% of Android users find apps by searching on app stores;

–       40% of iOS users find them on Apple Store;

One needs to understand exactly what drives your target audience to go after an app like yours in order to develop a good marketing mobile strategy.

#2. Pick an appropriate category

The best category to fit your application into becomes more evident once you know your target audience. To correctly choose the app category is essential to achieve your product goals, regardless of what they are.

Since categories were created to organize apps on stores, it became easier for users to filter searches based on app functionalities. In other words, choosing the appropriate category increases the visibility, attracts qualified traffic and considerably raises conversion numbers.

#3. Choose the main keywords

Have you ever stopped to think about what makes an app pop up on the first spots in organic searches? There are several factors involved in making your app visible on Google Play or Apple Store searches.

By working each one of them correctly, you can increase the chances of being found and, consequently, raise the number of downloads and qualified users. The ASO process is an important ally to improve your app’s visibility and, thus, downloads.

Similarly to what happens with SEO applied on websites and content, ASO identifies the keywords a person often types to search for a specific app. Carefully choosing the best ASO keywords to describe your app is crucial when you want to be found on App Stores.

#4. Define the way to attract qualified traffic

The more downloads you attract to your app, the better, right? Not really. Of course, an increase in the number of downloads somehow points to success. We, at RankMyApp, use this value as a metric.

But what’s the point of having a massive number of downloads if the app stays on users mobile phone for just one day? Retention is also an element that needs to be worked out continuously right after launch.

To guarantee a spot on your audience’s smartphone, you must conquer it. And to do that, one simply needs to select those who will find the app and how to do it. Attracting qualified traffic is a significant challenge. One of the best ways to choose your audience is investing in ASO.

Another option is to complement this strategy with paid media and also be present in several social media networks, such as Twitter, Facebook, among others. Social networks are an excellent opportunity to extend the dialogue between your app and your potential customer.

We hope that this content has been able to emphasize some crucial points about app launching while showing some directions (and guidelines) throughout the process.

Add more wisdom to your app’s launching strategy! Get a customized analysis right now and rely on the assistance and expertise of RankMyApp to achieve excellent results.