We all know how difficult it is to develop an app. And we all know that when the first version is ready – the work has just begun. It could have been simpler: You release it in app stores, start to reap the outcomes and, in a short time, achieve your goals. But, unfortunately, the sky is not that close.
With more than 3 million apps available for download, standing out from its competitors becomes absolutely crucial. Something that is similar even to the Theory of Revolution: Do it differently or you will not have the slightest chance.
And thinking outside the box is to reflect on how one can reach the highest number of downloads, attract quality organic traffic and increase conversions. We have already posted countless content on launching strategies and we even shed light on the fact that some are not so as expensive as we thought.
We’ve already said what one should do or shouldn’t do and, nonetheless, we always need to reinforce that to launch an app without thinking about marketing mobile is a bad idea. Or even believe that this can be done at a later stage, in the near future.
Launching strategies and marketing mobile are as important to the product as each of its features.
Therefore, we have decided, once more, to create a post only to guide you through the first steps of a mobile marketing strategy. It is a way to encourage you to focus on it and never leave for later.
Practical guide on how to launch your app
- Establish the goals in progress
What is your app’s aim? Defining its strategic goals, so that you can later think on the way you can continuously reach your target audience, is something crucial. This is definitely the first step.
Make sure that you outline realistic, measurable and relevant goals. And that these are directly related to the business’s mission. With every goal, the company should take a step towards its vision.
Some examples of strategic goals:
- Increase the number of organic downloads up to 20%;
- Decrease uninstallation up to 30%;
- Ensure a conversion rate of more than 40%;
A tip for setting your SMART goals is to always start goal setting with a verb. And then you can quantify them.
- Set the action plan
So far, things were simpler. Now it’s time for complexity and the beauty of mobile marketing. With your goals and objectives in hands, now comes the time to do what is necessary to reach them.
It would be interesting if we could give you exactly the best strategies to ensure that your app is a smash right after its launch. However, there is not a premade cake recipe or a generic strategy for app marketing. Each case is different from the other.
There are many variables involved. These here are some of them:
- App situation.
The best option is to thoroughly assess the best routes for your app. We can help you by offering a free customized assessment and guiding you on existing mobile marketing strategies to achieve your goals.
We can also show you the best possible routes in mobile marketing to increase the number of downloads, which is one of the most common goals during an app launch. However, as we’ve said before, nothing is absolute and it remains necessary to analyze each case individually.
How to increase the number of downloads right from the app launch?
#1.Reflect on the discovery
How would users find your app? And why they would continue to use it? People spend on average around 30 hours per month using apps. Alongside websites and social networks, apps have a very important position in their lives.
Every day marketing professionals realize that a good share of people accesses the stores with the clear objective of getting apps that are relevant to their lives. And the majority of them do this using an organic search in app stores:
- 53% of Android users find apps by searching in app stores;
- 40% of iOS users find them on Apple Store;
In order to be able to develop a good Marketing Mobile strategy, one needs to understand exactly what drives your target audience to go after an app like yours.
#2. Pick an appropriate category
If you know your target audience the best category to fit your application into becomes more evident. To correctly choose the app category is essential to achieve your goals with the product, whatever those are.
Since categories were created to organize apps in stores, it is easier for users to filter searches based on the app’s functionalities. In other words, choosing the appropriate category increases the visibility, attracts qualified traffic and considerably increases conversion numbers.
#3 Choose the main keywords
Have you ever stopped to think about what makes an app pop up in the first spots in organic searches? There are several factors involved in making your app visible in Google Play or Apple Store searches.
By working correctly each one of them, you can increase the chances of being found and, consequently, increase the number of downloads and qualified users. The ASO process is an important ally to increase your app’s visibility. And consequently downloads.
Similar to what happens with SEO used in sites and content, ASO identifies the keywords that a person often uses to search for a specific app. Carefully choosing the best ASO keywords to describe your app is inevitable – if you really want to be found in App Stores.
#4. Define the way to attract qualified traffic
The more downloads you attract to your app, the better, right? Not really. Of course, an increase in the number of installation somehow points to success. We at RankMyApp use this value as a metric.
But what is that point of having a huge number of downloads if the app stays on the mobile phone of your users just for one day? Retention is also an element that needs to be constantly worked right after launch.
To guarantee a spot on your audience’s smartphone you must conquer it. And, to do that, one simply needs to select those who will find your app and how they will do it. Attracting qualified traffic is a major challenge. One of the best ways to choose your audience is investing in ASO.
Another is to complement this strategy with paid media and also be present in several social media networks like Twitter, Facebook, among others. Social networks are a great opportunity to extend the dialogue between your app and your potential customer.
We hope that this content has been able to emphasize some important points when we talk about app launching. Whilst also showing some directions (and guidelines) throughout this process.