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Should You Use YouTube Adsense?

Published on August 29, 2019.

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YouTube AdSense is one way to monetize your YouTube channel, but is it the best way? Learn more about it before deciding whether or not it’s the right option for you.

What is YouTube monetization?

YouTube videos can do more than increase brand and product awareness. They can also generate revenue.

Although AdSense is often used for this purpose, there are other options available.

Some of these options include:

  • Paid Endorsements – Working with other companies by highlighting their products in your videos.
  • Famebit – Introduces video creators to digital marketers so that they can work together.
  • Crowdfunding – Allows your audience to support your channel.
  • Patreon – Gives viewers the opportunity to donate to your channel.
  • Sponsorship – Members can sponsor your channel in return for perks.

These are all great options, but perhaps the most simple money-making route is YouTube AdSense.

What is Google AdSense on Youtube?

Google AdSense allows advertisers to publish their ads on websites, or YouTube channels. The advertiser pays for each click or impression. Google and the website or YouTube channel owner share the revenue earned from the ads.

How to get AdSense on YouTube

YouTubers who want to take advantage of this opportunity need to set up a free Google AdSense account. This account can be linked to your YouTube account.

The dashboard in your YouTube AdSense account gives you control over the types of ads that show up on your videos. The dashboard also lets you track income earned from the ads.

YouTube AdSense Requirements

  • Your content must be original;
  • The content you create must comply with the AdSense policies;
  • You must be at least 18 years of age.

YouTube Partner Program

In order to earn revenue from your YouTube channel, you must also be accepted into the YouTube Partner Program, which has its own requirements.

Those who are eligible for the program have:

  • Gained 1,000 subscribers;
  • Accumulated 4,000 watch hours during the past year;
  • Learned and agreed to the copyright rules.

You will not be able to monetize your channel until you are accepted into the YouTube Partner Program and have set up your Google AdSense account. Both steps are mandatory if you wish to generate revenue from your videos.

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Manage your ad settings

After getting accepted by Google AdSense and the Youtube Partner Program, you can link your AdSense account to your YouTube channel. Then you will need to customize your ad and monetization settings.

Remain compliant

After getting everything set up it’s your responsibility to ensure your channel continues to meet all requirements for being included in the monetization program. You must also continue to follow the YouTube AdSense rules.

Should you use YouTube AdSense?

There are differing opinions about YouTube AdSense, so you may be wondering if you really should use it to monetize your channel.

Whether or not you should use it really depends on your audience. Get to know your target market better, and figure out how they would react to ads. Would the ads irritate them, or would they even care?

Also realize that you will only receive a portion of the revenue the ads produce, as Google must receive its fair share for being the middle man.

Often times you would make more money by focusing on your own products than you would with YouTube AdSense.

Since that’s the case it might be better for you to create videos that help solve the problems your audience struggles with. You can occasionally mention how your app could help them even more and direct them to your app download page.

It’s important to keep the big picture in mind when deciding whether or not to use YouTube AdSense.

But whatever you do, you must never forget about ASO. Contact an ASO specialist to get help increasing your app’s visibility and acquiring more users.