Social Networks and Apps: Why are they important for your app?

The Internet population definitely changed the way people interact with each other as well as the working process, and the emergence of these changes occurred primarily on social sites.

This tool has been widely used for people to establish better relationships with their family and friends over the internet and now the social sites also show their significance for apps.

This is why people stay majority of their time connected to social sites, this fact is strongly associated with the increase in the use of mobile devices such as smartphones and tablets in this country.

Mobile devices are gaining more and more space amongst people when compared to other ways of internet access, this is due to the fact that prices and plans have becoming increasingly accessible.

This form of mobile device use facilitates mostly the user’s permanence on the social sites, where they can share opinions and situations in real time.

Now you have to be asking: But how can the social sites help an app in this aspect?

Well ok, as people are being increasingly present on social sites, apps can use this internet channel to interact better with your clients and generate positive opinions about your products and/or services, which certainly attracts more customers.

But those who think that this is the only advantage that applications have in using social networks in their business and you will understand more about it in the following chapter.

Social sites and their importance to apps.

Initially the use of social sites for apps can be seen as a worry, after all this would be one more communication channel for managing relationship with your clients.

However, it’s worth remembering that the main factor that makes the social sites such an interesting place for your brand is that your audience is certainly there, therefore, interaction with your clients becomes something more accessible to your apps.

Every second, thousands of people share relevant information about their profile or about their needs and demands on the digital environment, either by a blog comment, on their status, in various ways, and this can end up in generating insights and adding value to enterprises in different areas.

Thus, it is clear that social sites are vital for the development of a good work plan that reflects on the acquisition of new customers and consequently increase the number of sales and downloads.

Companies can use these platforms in different way and obtain numerous advantages and benefits with this. See the following main advantages of social sites for the expansion of your app.

Advantages of social sites for your app


It is with out a doubt one of the most pursued advantages for apps in today’s world and you as an entrepreneur can obtain it through the use of social sites.

This is why from the moment your app takes part in the social site, for example, by creating a fan page, you are setting an interactive channel for your client, where he can communicate at any moment with your company, exposing his opinions and criticisms.

The confidence built in this relationship will become more concrete and real, making your clients become more loyal to the product and/or service that your app is offering.

Brand Awareness

It is for certain that your brand will become more noticeable around the world through the use of social sites as part of your marketing strategy. This is because the internet is a ground without any geographical barriers and through this platform your app can reach new audience, and as a result, expand your business.

Increased number of downloads

If you build an effective strategy that provides a better visibility for your business, this will almost certainly result in the increase of the number of your downloads.
But it’s worth mentioning that the results don’t appear immediately, it’s necessary to establish a relationship with your clients and then you enter the social network.

These platforms are a means to promote interactivity between your business and clients and so they should be integrated into the market strategy in order to achieve the expected results.

Increased Traffic

If you express the advantages of your app, you are naturally leading the users of your social network to your download page. The result of this process consists of increase in the traffic as well as the credibility of your front page in the search engines.

This way, every time a person is looking for a particular product and/or service that is associated with your business, the web address appears on the top searches and the chances of materialising your download, making a sale or the service delivery are much higher.

Reduced costs for your business

Since social networks are free-to-use platforms, it won’t cost apps for their usage to promote your business. In addition, the whole work process on these platforms is well facilitated, where the posts can be scheduled and it won’t take too much of your time.

All it takes is to set a certain amount of time everyday to check your pages on social networks and look to always keep them updated with news so that your customers feel more interested in visiting them more often.

Improve the company’s image

It’s important that you, as an entrepreneur, to understand that the use of social network for a company doesn’t only serve to increase sales and downloads. This platforms is also important to improve the company’s image in the eyes of your clients.

Because generally companies that are registered on a social network, together with their app, express concern mostly on their clients, this is a way to be closer to them and their opinions about the product and/or service being provided.

This type of consumers feel special and begin to see the image of your app with a different point of view. Because if you wish to upgrade your app’s image it’s never too early to start investing in a social network.

As you can see, social networks are an important platforms for promoting a better interactivity of your apps with your clients, and if used the right way, it can certainly help to create various benefits that will make your app a successful venture!