One of the most challenging parts of launching an app is planning your business to grow each day. We want to see our work going right, so, to boost your app store ranking, you need to work hard and implement some strategies.
Some developers think that they have to create some actions to attract conversions, in the beginning, after which the entire thing ends. However it’s far from the truth. If you want success for your app you need to spend time working on it.
ASO is an ongoing process
ASO is essential to app’s growth. Choosing the best keywords, optimizing the description, screenshots, photos, and videos make people find your service, and it can help your app rank.
Don’t think that you have to do the optimization once and it’s enough. Remember that, every day, a lot of apps are updated and launched in app stores. So, if you don’t monitor yours, you probably will lose some positions.
What can you do?
There are some methods that you can use to boost your app. You should find some time in your day to do that. It appears to be hard work, but simple actions can improve your sales and your app downloads.
Have you already heard the expression “don’t judge the book by its cover?” It is true, and everybody still has the first impression about all things. Your app can be excellent, but if the design, colors, title, or icons are unsightly, the number of conversions will be low.
That’s why A/B tests are here to help you with this. With this method, you can compare two different versions for your app. They will work regularly, part of the public will see one version, and remaining will see the other.
So, with the app test, you can measure what icon makes the app more successful and provides more downloads. It is a simple test that helps you decide what is best for your app.
Ratings and reviews
If some users are not satisfied with your app, no doubt the rating will be impaired. You cannot delete negative reviews, but you can analyze the situation, analyzing what people are saying about your app every day.
It’s exciting to answer the reviews, always trying to solve the problem and show users you care about their feedback.This attitude can change the opinion of satisfaction among your users.
Even if you follow all of these steps to improve your app’s ranking, don’t forget to analyze if your app marketing strategies are working. Some tools collaborate to monitor and identify some problems.
The good news is that you don’t necessarily need to do all of this. Leave that mission to the pros, who are more able to do a profound work and opt for the best options.
You probably are asking yourself how you are going to conciliate all of these tasks to boost your app. If it is a problem, don’t worry. There are some companies specialized in optimization and ASO to do this work for you. And the results are guaranteed.
RankMyApp can help you with this! Don’t hesitate to talk with one of our specialists to get more information about the mobile world.