Why do you need to focus on constant change for ASO?

You are aware that changing ASO strategy can shape your app’s future and positioning. Nonetheless, something quite outstanding of which most people are unaware is that these changes (or, better said, adjustments) need to be continuous.

Changing apps and readjusting the strategy of App Store Optimization (ASO) on a constant basis is something crucial for two main reasons. First, it relies on metrics and A/B tests and, second, it always keeps your app’s page updated, leading the top positions on rankings.

ASO marketing process demands a steady frequency when it comes to performing text and graphic changes on your app’s page. Claiming the first place on rankings, per se, is not enough. One needs to hold that place.

Seize the importance of continually changing ASO

It happens that app stores regularly update both their organic search algorithm and the factors that allow any given app to hold the first place or not.

You probably already know that those app-related modifications can have an impact on app store rankings, but did you know that sometimes best practices could win or lose relevance depending on the App Store Optimization strategy?

The same logic could be considered for keyword rankings. Terms that proved to be emphasized at first and presented potential for achieving success may not be the most appropriate at some point.

That is why it’s important to test, analyze, track and maintain a constant flow of changes on app store pages. This can be applied for keywords, title, description and graphic features.

How do you know what sort of constant changes are needed in ASO?

You get two options. The first is to perform A/B tests as follows: outlining an experiment with one or more variants, which are randomly presented to the audience.

Later, you can analyze the statistics and determine which variant registered the best performance for a specific action. Carry out these tests several times and keep eyes on every detail.

A/B tests for app changes and ASO processes are the best methods to test keywords clusters for the app page text. Otherwise, you can perform experiments to know what sorts of graphic elements can interfere directly on your organic metrics.

The second option is to rely on expert assistance, such as the one provided by RankMyApp. Our keyword analysis technology considers several factors as essential when choosing the best terms, such as:

–       Search volume;

–       Difficulty level of each word,

–       Country and language.

By doing these, we can carry out the appropriate and constant changes in ASO to keep your app high positioned and boost its visibility on rankings. Besides that, strategic maneuvers will make your app reach the top faster.

Nevertheless, it is worth emphasizing that A/B tests need to follow a proper structure. Above all, it’s necessary to set a testing period. Changing the content too often can dump your positions in the rankings.

Does it seem difficult to you? What do you think about getting the experience of RankMyApp as your ally in adjusting the app constant changes? Contact us for doing a customized analysis!