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Mobile Marketing

User journey: what is it and how to analyze it?

January 15, 2021

The user journey is the series of steps that an app user is probably going to follow to perform an action. This action may include purchasing a product or patronizing a service, for instance.

Regardless of what you do with your business application, whether you’re offering services or pitching your brand’s products (which is a good user journey example), your main goal should be to attract more customers and ensure that they don’t struggle with finding anything in your app.

How to offer a good experience in your app

But how to define user journey? In very simple words, a user’s journey experience demonstrates how clients interact with your app. As a business owner seeking to rank higher and give your competitors a run for their money, you must be able to facilitate user’s navigation.

In order to do that, you can engage the services of a UX specialist to analyze the user journey framework! Analyzing the framework/structure helps you understand and effectively produce a profitable user journey map. The customer journey map shows the paths and activities of users on your app and how convenient it was for them to achieve their goal.

A simple customer journey map will give a visual account or history of a customer’s experience at a glance. The ideal customer journey map UX will catch the customer’s attention from the first point of engagement and keep them fascinated until they perform the desired action and remain in your app.

This way, you can pitch sales to them, market your products, get them to follow your social media channels for regular updates, and even make referrals!

How to analyze UX journey in your app?

To sufficiently analyze a user journey map, there are factors you must consider. The factors below will serve as a guide to define your objectives.

 

user journey

Define your user’s goals

This helps you understand the reason why he is visiting your app, the channels that lead them to the app, their actions while on the app, and the challenges they had in performing an action.

Create a realistic customer persona

Creating a customer persona involves some research. You need to pretend you are the customer and ask questions that will help you map out a better UX journey map, like how did he hear about the app, what attracted him, what problems can you solve for him and how was his interaction with the app. These are pointers on how to gain a better understanding of the user.

Know what are the user’s emotions

Have a list of actions taken by the customers and understand the level of engagement they had with your app. Also, take into consideration their thoughts, the information they need at different stages of interacting with your app, and their emotions from the outcome of their search (if they are delighted or frustrated).

Have it at the back of your mind that a lesser number of steps or actions offer a higher conversion rate.

Analyzing customer journey map should be simple

While analyzing your user journey map, you want to have an idea of what touchpoints are available and how they are influencing the buying decision process of the customer. To understand what touchpoints are being used or not helps in creating an efficient user experience map.

Having a reliable and robust user experience map will help you identify more opportunities that are beneficial to the growth and expansion of your app.

Investing in user journey UX will boost your portfolio and ramp up profit margin from high conversions. Ultimately, a successful UX journey map will propel app optimization and increase your brand’s visibility and coverage.

Get help from RankMyAPP

Having seen how a functional user journey UX can influence the growth of your app, you can now go further. Talk to a mobile app specialist from RankMyAPP and know more.


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