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Why calculate the market share for your mobile strategy?

Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. …

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Increase app downloads with seasonal marketing

Seasonal marketing can increase app downloads and in-app purchases during certain times of the year. If you are interested in using this effective mobile marketing strategy, read this article to find out more. Seasonal Marketing There are many annual events and holidays that give digital marketers opportunities to create customized campaigns for different seasons. They …

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