When entering the universe of competition between apps, benchmarking mobile is a valuable tool to know how you are doing in relation to your contestants. The feedback received about what is working and not in other apps helps you make better decisions in order to improve your future results. But how can you know if …
Implementing benchmarking mobile in your strategy Leia mais »
Companies generally have competitors with whom they compete for a larger share of the market, also known as market share. This is a marketing metric which determines the participation of a business in a particular segment. The calculation includes identifying the percentage of sales of the app in relation to the total sales of the market. …
Why calculate the market share for your mobile strategy? Leia mais »
The mobile market is one of the catalysts behind the tremendous revolution in today’s digital market landscape. It has impacted positively on how businesses are conducted all over the world. We are in the era of mobile market, and the internet has taken over the business landscape. Virtually all businesses are jumping on the mobile …
How to implement mobile market strategies during a crisis Leia mais »
Developing and investing in an app isn’t enough. Creating an app is one thing, but making it exceptional is a whole different thing. Nobody wants to use a boring mobile application. Or one that’s complex to handle and with no interesting specs. One of the quickest ways a product sells is through referrals from other …
Do you want to learn how to create icons? You’ve come to the right place! First, we are going to go over why an app icon is so important. Then we are going to share some tips on how to make an icon that helps your app stand out. Why is the app icon so …
Seasonal marketing can increase app downloads and in-app purchases during certain times of the year. If you are interested in using this effective mobile marketing strategy, read this article to find out more. Seasonal Marketing There are many annual events and holidays that give digital marketers opportunities to create customized campaigns for different seasons. They …
Apple is always growing and improving, so it comes as no surprise that a recent update to Apple Search Ads can help digital marketers reach a broader audience. Growth and Development of Apple Search Ads Apple Search Ads (ASA) are paid-ads that have a blue background and appear first in the search results of the …
App localization has just been made a whole lot more powerful. Using custom store listing, you can now customize your app for each country you want to target. How Custom Store Listing Works Not too long ago, app localization was limited to targeting specific languages, no matter where users lived. This had some downfalls. For …
Ordering food with the convenience of an app is all the rage right now. If you are a developer who is serious about taking advantage of this opportunity you will definitely want to read this article for tips on how to make the best food delivery app that will stand out. Food Delivery App Growth …
Great ideas on how to make the best food delivery app Leia mais »
Metrics reveal how well an app is performing. These numbers can be used to calculate an app’s conversion rate. The metric conversion apps should be what guides your next steps. But how do you calculate this number? And what can that number tell you? Read on to find out! How To Measure and Compare Conversion …
Why you need to find and use the metric conversion rate in apps Leia mais »
