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Mobile Marketing

Por que meu aplicativo não aparece

Por que meu aplicativo não aparece no topo das stores?

Uma pergunta muito recorrente de quem possui um aplicativo nas diversas stores de aplicativos, como Google Play Store ou a App Store da Apple, é “Por que meu aplicativo não aparece no topo?”. A frequência com que esse questionamento surge é justificada pelo fato de que ter uma visibilidade maior poderá afetar diretamente na performance …

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Diretrizes do ícone do Google Play (1)

Diretrizes do ícone do Google Play: tudo o que você precisa saber

As diretrizes do ícone do Google Play foram atualizadas, no segundo semestre de 2021, juntamente com outros metadados importantes para a plataforma. Em outras palavras, qualquer pessoa ou empresa que possui um aplicativo disponível no Google Play precisa entender quais foram as mudanças a fim de ranquear melhor e até mesmo não ser punido por …

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Short tail: what is it and what are its impacts in app optimization

Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying …

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Understand what is keyword stuffing and how to avoid it

Have you ever heard of keyword stuffing or Black Hat? These two terms are directly related and, if you work with digital marketing, you should pay attention to them, so you do not end up harming your application’s marketing strategies. Keyword stuffing is a practice in which a keyword is repeated many times in a …

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Retail marketing: how to use mobile trends in strategy

Retail marketing demands innovation. In a challenging scenario, with constant changes in the way consumers buy, discover brands and become loyal to a specific company or product, marketing has a strategic role in bringing quick solutions to new consumer demands. Nevertheless, what does retail marketing have to do with the mobile market? About this, emerges …

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How to use customer feedback to your advantage

A good work of mobile marketing consists of several data analysis, since the information obtained contributes to the creation of more assertive strategies. However, few of these results are as valuable as customer feedback. After all, who better than the clients can say if the app meets expectations? This factor alone would be enough to …

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The importance of digital performance for your app

Digital performance refers to how an application is performing in relation to performance strategies. To measure your app’s digital performance, some factors, such as lead generation, conversion rate, and installation index may be helpful. For your mobile marketing strategies to be successful, it’s essential to track the digital performance of your app. Therefore, in this …

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Types of data analysis done in a mobile campaign

In a complete mobile marketing campaign, you need to do different types of data analysis. Thus, it is possible to have more accurate information, which will contribute to a more assertive work at certain points. To make your app have the expected visibility in stores and conversions to be qualified, RankMyAPP works with data analysis …

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