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Short tail: what is it and what are its impacts in app optimization

Short tail keywords are general terms with high search volume. When optimizing apps or contents for the web, the resource of using keywords from the brand universe is a great starting point to establish a marketing strategy. An example is a shopping app that commercializes female clothing. In its description, words like “feminine clothes”, “buying …

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What do the apps for visually impaired need to have?

The apps are responsible for facilitating some day-to-day tasks, such as ordering lunch or checking the breaking news, wherever you are. They also contribute to the autonomy and independence of people with disabilities. One example is the apps for visually impaired. The apps suitable for those with some type of disability are not only gaining …

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What is deep learning and how does it work?

Deep learning or deep neural networks is the next big thing in digital marketing. Thanks to advancements in technology, we now have less stressful and profitable ways of doing business. The digital marketing landscape is experiencing technological transformation. What is deep learning? Deep learning ai is simply an aspect of Artificial Intelligence (AI) that is designed to …

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How machine learning can help your business

As businesses launch their brands online to catch up with the latest trends, machine learning is fast becoming a center of attraction for business owners. Machine learning offers countless benefits to businesses and plays a significant role in making your digital marketing campaign a success. What is Machine Learning? Machine learning for beginners can be described simply as …

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Smart Speakers: what to consider when acquiring them

With the rampant innovations in technology, people are confused about the smart speaker devices they should use. Some of the speakers in the market have massive downturns that can expose a user’s data to third parties. Everyone needs to exercise high levels of caution when purchasing such devices. Moreover, one does not need to own …

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