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How to rank an app on PlayStore: all about organic traffic

Published on 23 de April de 2018.

Smart and straightforward actions such as providing the product description, building an online presence, paying attention to your users’ review and fostering a good relationship among users are the main factors that affect organic traffic on Google Play Store.

In addition to attracting the target audience, your app will consolidate the name and brand, triggering other benefits such as content sharing on social networks and promotional gifts which will help improve the trust of new customers when visiting and installing your Android app.

You can check below the main benefits and influence factors along an organic traffic improvement process:

Benefits of organic traffic

  •     For new apps, the main benefit is that there is no cost to get your first qualified visitor. A user who installs an app after an organic search tends to be much more interested in it than any other paid-user;
  •     Organic traffic is considered a long-term strategy because once you organically rank high, you start learning which keywords your audience usually applies to search for and – most importantly – install your app. It means you have more control over your rankings and visibility on PlayStore comparing to the app competitors who do not apply ASO;
  •     Building organic traffic unleash loyal customers, and it tends to result in a path to establishing a brand from scratch. Without an appropriate organic traffic, it is almost impossible to have a reliable and long-term engagement and visibility on PlayStore’s Listings;
  •     Still talking about reliability: inspiring trust to new users, especially those who are just visiting your page for the first time or don’t know your brand name, is a benefit that an organic traffic can provide. Natural users mean those who relied on your product, with no paid-media influence.

Influence factors for ranking higher in PlayStore and gaining organic visibility and traffic

Links are an important ranking factor in Google algorithm, regarding not only ASO but also Google search algorithm, including Play Store, of course. Building a web of links that conduct the user straight into your app’s page helps it rank higher organically.

Use tools like “Ahrefs” to spy on your competitors and see where they are getting links to try to get the same quantity from similar sources.

It is crucial for your app’s page to focus on organic keywords and asset (graphics) optimization while building or increasing your organic traffic at any stage of your app.

Since it is a long-term process, it can take months to establish good rankings for days or even weeks in a row, but regarding organic traffic (mainly visibility), nothing compares to good ranking positions after organic search results.

It is highly recommended to have at least one ASO expert taking care of your app and using an excellent ASO platform. The best ones are those that provide more features than just high keywords search and ranking options.

Be careful with stuffing keywords and avoiding alerts from PlayStore. It can affect your ranking as a “punishment” for days or even weeks.

Remember that A/B tests are an excellent way to understand your users and make incremental improvements. It is free for Android developers!

Study your competitors wisely. Not only the ones who have similar functionality as your app does but also those that apply the same keyword traffic.

Moreover, choose at least one competitor that has more organic traffic than you do and “stalk” everything they do in order to benchmark in an appropriate way for your own app.

Re-targeting is a very effective strategy because once a visitor checks out your app’s page, it means an intention and interest to download it although he or she did not do it. Most times, just a little push is enough to accomplish it.

Organic traffic through social media

Having a Facebook Page customized with recent posts on your app’s page is a must-have for an organic traffic strategy. It is the same for other social media, such as Twitter and Instagram. That is why it is so important to understand who and where your target users are in an online environment.

In social media, you can have a stronger connection with potential, inactive or even current users of your app. It means you can ask them to install (or re-install) and review your app.

You can offer an anonymous connection to provide honest feedback about how they like your app designs and features or any other relevant topics.

In addition, you can share any news about your app, new feature launches, etc. However, remember not to make your posts only about your app, though – this is the secret to have a high-level content for user engagement through social media and increase your chances to gain more organic traffic booster from different channels.

User reviews

Positive comments, which indicate a good user experience, add value to your products and services and are the real content marketing tools. Opinions like these are organized in index form in search engines, with the aid of keywords.

Inserting the words “review,” “comment,” “opinion” and “evaluate” in the fields where people leave their feedback will assist in-app optimization for search engines, improving its position in search rankings.

An excellent way to gain recommendations is to focus on optimizing reviews and user opinions inside your app. Check out the UX/UI of your app and always try to insert tabs to ask your most engaged users to review and rate your app at PlayStore.

Reply reviews with particular attention is a great strategy to create a closer contact with your unhappy users – and this should be your focus while building a strong base for new organic traffic ranking and of course for new user reviews.

All these methods offer numerous advantages that go beyond disclosure and it foster customer trust on your app, an crucial factor for any company. RankMyApp can help you with this! Don’t hesitate to talk to a specialist in app reviews.